By Lesley | Published:
April 26, 2010
For one of my classes, PRLN 1210 – Media Relations, one of our final group projects was to create a media kit for a local organization or company and then to actually pitch to journalists in hopes of getting coverage for our organization. My team, comprised of Brittany Brown, Kelli Rivett and Mary Pappajohn, were [...]
By Lesley | Published:
January 2, 2010
…but plan on doing in 2010! Note: these are not resolutions, these are just things I didn’t do, or didn’t do enough of, in 2009 In no particular order… Write more interesting and engaging blog posts – come up with an editorial calendar and stick to it! Run more contests on my blog Go horseback [...]
By Lesley | Published:
December 11, 2009
As a special treat to Starving College Girl blog readers, I’ve devised this exceptionally elaborate all purpose card… in Excel! This card, I must admit, is not 100% my own design. I was originally inspired by these wonderfully huge checklists that had everything under the sky on them and thought, “Wouldn’t it be nice to [...]
By Lesley | Published:
November 19, 2009
I attended a talk given by The Vancouver Sun’s managing editor, Kirk Lapointe at school the other day. He spoke about the future of journalism and public relations. One of the most compelling things he said that stayed with me was that the era of making a career out of journalism for 30, 40 years [...]